The context here is of an aspiring rationalist trying to consciously plan and follow a complete social strategy, and rejecting their more basic intuitions about how they should act in favor of their consequentialist calculus. This sort of conscious engineering often fails spectacularly, as I can attest. (The usual exceptions are heuristics that have been tested and passed on by others, and are more likely to succeed not because of their rational appeal relative to other suggestions but rather because of their optimization by selection.)