Adhering to the conspiracy is a strategy that leads to losing if anyone else answers slightly below 100. It's not a strategy that exists in isolation either.
ETA: More generally, if you're going to try to undermine a basic concept in game theory as being "magical" (whatever that is supposed to mean), I think you owe more of an argument than the one you've given.
Vladimir is just following the footsteps of Aumann, who in 1959 proposed the notion of Strong Nash Equilibrium, which requires that an agreement not be subject to an improving deviation by any coalition of players. Other game theorists then realized (like conchis) that this requirement is too strong, since agreements must be resistant to deviations which are not themselves resistant to further deviations. (I'm mostly quoting from http://www.u.arizona.edu/~jwooders/cpcethry.pdf here.)
I propose that nobody should be downvoted for making a mistake that Aumann made. :)
I'd like to play a game with you. Send me, privately, a real number between 0 and 100, inclusive. (No funny business. If you say "my age", I'm going to throw it out.) The winner of this game is the person who, after a week, guesses the number closest to 2/3 of the average guess. I will reveal the average guess, and will confirm the winner's claims to have won, but I will reveal no specific guesses.
Suppose that you're a rational person. You also know that everyone else who plays this game is rational, you know that they know that, you know that they know that, and so on. Therefore, you conclude that the best guess is P. Since P is the rational guess to make, everyone will guess P, and so the best guess to make is P*2/3. This gives an equation that we can solve to get P = 0.
I propose that this game be used as a sort of test to see how well Aumann's agreement theorem applies to a group of people. The key assumption the theorem makes--which, as taw points out, is often overlooked--is that the group members are all rational and honest and also have common knowledge of this. This same assumption implies that the average guess will be 0. The farther from the truth this assumption is, the farther the average guess is going to be from 0, and the farther Aumann's agreement theorem is from applying to the group.
Update (June 20): The game is finished; sorry for the delay in getting the results. The average guess was about 13.235418197890148 (a number which probably contains as much entropy as its length), meaning that the winning guess is the one closest to 8.823612131926765. This number appears to be significantly below the number typical for groups of ordinary people, but not dramatically so. 63% of guesses were too low, indicating that people were overall slightly optimistic about the outcome (if you interpret lower as better). Anyway, I will notify the winner ahora mismo.