The Danish newspaper Politiken played this game too, for 5000 kroner. Turns out that the actual answer was 21.6 out of 100.
I agree that it's a pretty flawed test of the agreement theorem, but the real assumption that this game tests is common knowledge of rationality. Only if that holds can we say 0 is the rational solution. If any player does not have that common knowledge, the rational solution is likely to be nonzero.
Did the Politiken game have an explicit policy for what to do in the case of ties? That becomes a more pressing question when kroner are involved.
I'd like to play a game with you. Send me, privately, a real number between 0 and 100, inclusive. (No funny business. If you say "my age", I'm going to throw it out.) The winner of this game is the person who, after a week, guesses the number closest to 2/3 of the average guess. I will reveal the average guess, and will confirm the winner's claims to have won, but I will reveal no specific guesses.
Suppose that you're a rational person. You also know that everyone else who plays this game is rational, you know that they know that, you know that they know that, and so on. Therefore, you conclude that the best guess is P. Since P is the rational guess to make, everyone will guess P, and so the best guess to make is P*2/3. This gives an equation that we can solve to get P = 0.
I propose that this game be used as a sort of test to see how well Aumann's agreement theorem applies to a group of people. The key assumption the theorem makes--which, as taw points out, is often overlooked--is that the group members are all rational and honest and also have common knowledge of this. This same assumption implies that the average guess will be 0. The farther from the truth this assumption is, the farther the average guess is going to be from 0, and the farther Aumann's agreement theorem is from applying to the group.
Update (June 20): The game is finished; sorry for the delay in getting the results. The average guess was about 13.235418197890148 (a number which probably contains as much entropy as its length), meaning that the winning guess is the one closest to 8.823612131926765. This number appears to be significantly below the number typical for groups of ordinary people, but not dramatically so. 63% of guesses were too low, indicating that people were overall slightly optimistic about the outcome (if you interpret lower as better). Anyway, I will notify the winner ahora mismo.