...there's no good way for a layman to tell the difference between Carl Sagan and Immanuel Velikovsky, except by comparing them to other people who claim to be experts in a field.

That sounds like a promising strategy to me. At least it is far better than what people currently do, which is adopt what their friends think, or ideas they find appealing for other reasons. No doubt it would be better if more people were capable of evaluating scientific theory and evidence themselves, but imagine how much better things would be if people simply asked themselves, "Which is the relevant community of experts, how are opinions on this issue distributed amongst the experts, how reliable have similar experts been in the past? e.g. chemists are generally less wrong about chemistry than psychologists are about psychology. This would be a step in the right direction.