This is interesting, but (as far as I know) a much better explanation as to why most people don't own stock is that they don't actually bother researching how to invest or spend much cognitive effort on investing.
Perhaps Napoleon's old statement needs a corollary: "Never attribute to a complicated model of behaviour contingent on the interconnection of numerous noisy empirical estimates that which is adequately explained by incompetence."
Sure, there will be a great many factors at work here in the real world that our model does not include. The challenge is to come up with a manageable collection of principles that can be observed and measured across a wide range of situations and that appears to explain the observed behaviour. For this purpose "can't be bothered" isn't a very useful principle. What we really want to know is why they can't be bothered.
For example, I know people who can be bothered going to a specific shop and queueing in line every week to get a lottery tick...
Read the whole article here at Vetta Project.