Ah. I figured he must have done it at some point since the only copy of the PDF file I could find was on Andrew's site with the name "stuff-for-blog", but Google searches for "Gelman Pelham" and "Gelman name letter" didn't turn anything up. If I'd known I would have just linked him. I hope he's not upset that I'm "copying" him.

I did not first read this study on Gelman's blog. Actually, there is a story behind where I first read it. It was in a college psychology class. I was quite nervous throughout class that day, because I was going to ask the professor after class to write me a letter of recommendation for a postgrad program in Scotland I wanted to get into. We spent an hour or so going over this paper and implicit egoism, and then after class I asked the professor to help me get into the program, and she started cracking up.

...see, my real name is Scott, and it was a program in Scotland, and we'd just finished studying the name letter effect...the next day she told the entire class about it, and I was suitably embarrassed, and the name letter effect has stuck in my memory ever since.