I completely agree with your assertion. As an avid drinker, I find that I don't like drinks that taste nice nearly as much as ones that don't. The taste seems to me to be a signal of alcoholic effect; alcopops (sweet and alcoholic) get it wrong one way, and <1% alcohol beer gets it wrong the other way.

That said, I do like some beers better than others. Hoppy rather than fruity is good, for instance.

I recall reading somewhere on LessWrong that a highly effective way to stop eating chocolate is to get a pound of M&Ms and put them in your mouth and chew them up and taste them, then spit them out, and after a while chocolate will taste awful. This would suggest there's a lot more to liking foods than just what your taste buds (and sense of smell) say.

Edit: And how could I forget coffee. Tastes terrible in itself - decaf is utterly missing the point - but taste+buzz is something one can have strong and even discussable personal preferences on, and I just had my morning cup of something awful and went "mmmm, coffee."