I find the idea that people don't like being intoxicated suspicious. Experiencing euphoria from intoxication has a lot do with with brain chemistry, and it would be very odd if some humans recieved this effect and others did not.

Now, I can understand the intellectual response of "I don't like being intoxicated" as "I don't like the (loss of control/mental sluggishness/depressive effects) that accompanies intoxication." After all, those could easily go against your personal values.

But in terms of enjoying something, I don't think that those concerns are paramount. I enjoy the taste of foods that I consciously know are bad for me: eating them goes against my personal values (live a long life, have energy for the next task, etc.) but I still experience pleasure upon eating them. And it strikes me that it is quite possible to consciously find something distasteful while non-consciously finding it enjoyable. In other words, your conscious brain might say "I don't enjoy the other effects of alcohol, only the taste" while your tongue tells your subconscious "Hey! This is the stuff that gives us the happy feeling!"

The only real test, I suppose, would be to find two drinks that were, taste-wise, indistinguishable with one producing the "other" effects of alcohol while the other doesn't. Then, see if there was a stronger "liking" associated with the prior substance over time, particularly with people who self-report not enjoying those effects in alcohol while otherwise enjoying its flavor. I have a strong suspicion that the test would show that even if little enough of it was served that neither group felt outward signs of intoxication that the group that got the alcoholic batch would show stronger liking over time. (In fact, the less the "I don't enjoy intoxication" batch consciously know that they are being given alcohol, the better for their self-reporting.)