Why should we care about "success" if the price of "success" is being a greedy, self-interested asshole?

Why should we assume that financial success requires being a greedy, self-interested asshole?

You know, maybe some of us care about deep insights and meaningful, genuine relationships, which we value for their own sake.

Maybe some of us can do these things while still figuring out how to make ourselves sufficiently valuable to society to exchange those skills for significant wealth?

Maybe we don't want to spend our days plotting how to grind the other guy's face into the dust.

Maybe economic wealth isn't a zero-sum game?

Maybe we want the other guy to be happy and successful, because life is not a zero-sum game and our happiness does not have to come at the expense of anyone else.

Now I'm repeating myself. Maybe delivering sufficient value to society that society is willing to reward you richly for your contribution doesn't necessarily come at anyone else's expense?

Not "triumph over others in some zero-sum primate pissing contest," win.

You're assuming wealth is a zero-sum game. Most of the time, its not.