To that degree, yes, just as they objectify you as 'passenger', or 'customer'.

But even as we interact as 'passenger' and 'bus driver', and probably don't have any desire but to do what we have to do as efficiently as possible, we do generally keep in mind that we are both people with concerns about our respect and we don't casually devalue each other for playing out the roles we have. There's still an assumption of basic personhood going on.

But I think that when people start talking about getting sex from a woman with the same degree of respect and mutuality as is required when getting a can of cola from a vending machine, then they've gone an extra step on the road to objectification. And adding on a "well that's what women want too" as an afterthought when questioned about it doesn't really convince.

I'll concede that the "pick up artist" is to some extent a role that is played by guys who aren't necessarily so entirely cynical in reality, but I'm not sure that means it's non-issue.