I suspect that the ick reaction being labeled "objectification" actually has more to do with the sense that the speaker is addressing a closed group that doesn't include you.

(Note) This is veering off the gender topic and into the objectification topic.

Objectification holds more problems than exclusivity. I remember someone once walking past me with a book titled "How to Win Friends and Influence People". Apparently this book is extremely popular and one I never bothered to read, but I remember thinking that if you view friends as something to "win" you are already on the wrong track. Influencing people into being your friend is objectifying a process to the point of losing its intent. Part of the value in friendship is the process of becoming friends. The relationship itself is the focus, not the object of the relationship. By learning how to Win Friends you reduce the relationship to a game or a form of winning. The object of the relationship is still there, but the relationship itself may not hold as much value. (Or the same type of value?)

(Edit) Apparently the book itself agrees with me? As I said, I have not read it. I was merely making a point. The point has little to do with the book. Sorry for the confusion.