Well, about fourteen lines later he starts talking about NLP again and says "I've taken NLP courses and learned some NLP" and "It's part of what I do." I do think it's all part of his act when he lets you in on the NLP "secret", but I think it's also part of the magic that he puts it out in plain view so that people say "ah, that's misdirection" and discard it. I think magicians have been using NLP much longer than NLP has been an acronym, and I think Brown uses it, along with a host of other methods. However, I think it is often mistaken for more fundamental (and tried & true) psychological techniques like priming.

Thanks for the link.