Because it's not easy to manipulate no matter how smart you are.
Fat is trivial to manipulate. I lost 27kg (BMI 30 to 22) without any effort with ECA (with non-junk diet and a light amounts of exercise, nothing unusual), it's stable for many years now. Just ask any bodybuilders for advice - they know how to do it, or read pubmed about ECA. The difficult part is not believing the popular culture's completely ineffective methods, once you do that losing your fat is trivial matter.
While that may work for you, things like ECA have significant side effects for many people, especially those who have already developed weight-related illnesses, and there are some people for whom they don't work. Given the effectiveness of the pharmaceutical industry in marketing medications, even non-prescription ones, the strong desires of millions of people to lose weight, and the length of time ECA products have been available, it seems unlikely that they are really as effective as you claim.
Related To: The Unfinished Mystery of the Shangri-La Diet and Missed Distinctions
Megan McArdles blogs an interview with Paul Campos, author of The Obesity Myth. I'll let anyone who is interest read the whole thing, but here's some interesting excerpts:
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