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HumanFlesh comments on Why Real Men Wear Pink - Less Wrong
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Stereotypically feminine colors (e.g. pink and purple) for shirts and ties were popular among London's businessmen in 2002. Not long after that, lager louts and Essex wide boys took a shine to pink polo shirts -- typically worn with the collar popped. Eventually chavs, spides, neds, and scally lads began to collect pink shirts sold in market stalls.
Young men in New Jersey and other guido (AKA gino) habitats were seen wearing pink polo shirts in 2004. The fashion eventually trickled down to garden-variety North American dudebros.
Pink polo shirts were in fashion in the 1980s. I was there.
But did it have the same class transition?
It's also interesting that the color switched garments. The "lager louts" aren't going to look like businessmen if they wear polo shirts. Are they trying to? if not, why the same color?
In London, there is a reasonable overlap between set businessmen and set lager louts.
Didn't start with businessmen, unless you mean businessmen visiting Martha's Vinyard in the off-season. I don't know if lager louts, wide boys, chavs, spides, neds, and scally lads ever wore them. I hope none of those things are ethnic slurs.
They're not ethnic slurs.
I'm pretty sure some of them are class slurs, if you want to get down to nitty gritty.