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lisper comments on Why Real Men Wear Pink - Less Wrong
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What you all seem to be missing is that on a T-shirt, "Real Men Wear Pink" is a pun. In this context, Pink is not a color, it's a brand name: http://www.thomaspink.com/
And FCUK stands for French Connection United Kingdom. But that's not why people are buying it, and that's not the marketing being used to sell it. In this case, it's definitely counter-signaling.
Tangent: I have worn Thomas Pink. They are awful clothes. Don't last more than a few washes.