= 27d567bc2d48d9f40e9ccc20ea370b15)
D_Alex comments on Misleading the witness - Less Wrong
You are viewing a comment permalink. View the original post to see all comments and the full post content.
= 783df68a0f980790206b9ea87794c5b6)
Loading…= b715d02e85f7b3b4ae65ca3d3e450868)
Subscribe to RSS Feed
Powered by Reddit
= f037147d6e6c911a85753b9abdedda8d)
You are viewing a comment permalink. View the original post to see all comments and the full post content.
Comments (112)
From advertising via a friend: Apparently a specific technique used in advertising a product with a known weakness is to promote it as a strength. Eg when first feedback from consumers shows that the taste of a particular toothpaste is disliked, the response may be to put a prominent "Great New Taste!!!" label on the pack.
Otherwise known as "it's not a bug, it's a feature".
This was made famous by Heinz Ketchup in the 1970s. They surveyed consumers and found they were losing market share because their ketchup was so hard to get out of the bottle because it was so thick. So they made a series of "It's Slow Good!" commercials implying that pouring slower was, for some reason, a good thing. And it worked.