To expand on this slightly, it seems like it should be possible to separate goal achievement from risk preference (at least under certain conditions).

You first specify a goal function g(x) designating the degree to which your goals are met in a particular world history, x. You then specify another (monotonic) function, f(g) that embodies your risk-preference with respect to goal attainment (with concavity indicating risk-aversion, convexity risk-tolerance, and linearity risk-neutrality, in the usual way). Then you maximise E[f(g(x))].

If g(x) is only ordinal, this won't be especially helpful, but if you had a reasonable way of establishing an origin and scale it would seem potentially useful. Note also that f could be unbounded even if g were bounded, and vice-versa. In theory, that seems to suggest that taking ever increasing risks to achieve a bounded goal could be rational, if one were sufficiently risk-loving (though it does seem unlikely that anyone would really be that "crazy"). Also, one could avoid ever taking such risks, even in the pursuit of an unbounded goal, if one were sufficiently risk-averse that one's f function were bounded.

P.S.

On my reading of OP, this is the meaning of utility that was intended.

You're probably right.