thomblake comments on Let them eat cake: Interpersonal Problems vs Tasks - Less Wrong

70 Post author: HughRistik 07 October 2009 04:35PM

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Comment author: cousin_it 08 October 2009 01:33:17PM *  3 points [-]

Well... you're absolutely right! I'm on my second project right now, and would never dream of guilt-tripping a client into a sale :-) But still, a lot of successful projects get started without much regard for ethics. This especially applies to online communities: LessWrong's launch is actually an outlier. Creating hundreds of sockpuppet accounts to simulate active life on the site is pretty much standard industry practice, Myspace got its startup push from a huge spam emailing (insider info I saw somewhere), etc. Because the choice is either this or 5 visitors/day, month after month, who look at your comatose website and leave.

For an especially clear-cut example, SEO is certainly unethical from the customer's point of view, but I absolutely have to do it, and will. Sounds a bit like PUA practices, no?

Comment author: thomblake 08 October 2009 01:55:46PM 6 points [-]

For an especially clear-cut example, SEO is certainly unethical from the customer's point of view, but I absolutely have to do it, and will.

SEO is not unethical when it focuses on findability. Making your site reachable by the people who are looking for it is not manipulative - it's just good customer service.

If you are doing something unethical, you should reconsider whether you "have to" do it. Hurting your customers is not good business, and you're making yourself an enemy of the people you purport to help.