I'm not disagreeing with you, I think. Until rationalists start showing tangible social benefits like the ones backing the subtle threats you mentioned, it will be hard to get people in the door who aren't already predisposed.

Though I have had trouble developing a demonstrable money pump that can't be averted by saying "I would simply be too suspicious of somebody who offered me repeated deals to allow them to continually take my money." Of course, the standard retort might be "you play the lottery," but then that's not a great way to make people like rationalists/rationalism.