I think it's only applied by the feminists. Take a look at National Review, a bastion of anti-feminism if ever there was any, and notice how all the usages are by the feminists or fellow travelers or are in clear scare-quotes or other such language: http://www.google.com/search?hl=en&num=100&q=anti-feminism+anti-feminist+site%3Anationalreview.com
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