I'd say there're two problems: one is incentives, as you say; the other is making "apply these tools to your own beliefs" a natural affordance for people -- something that just springs to mind as a possibility, the way drinking a glass of liquid springs to mind on seeing it (even when you're not thirsty, or when the glass contains laundry detergent).
Regarding incentives: good question. If rationality does make peoples' lives better, but it makes their lives better in ways that aren't obvious in prospect, we may be able to "teach" incentives by making the potential benefits of rationality more obvious to the person's "near"-thinking system, so that the potential benefits can actually pull their behavior. (Humans are bad enough at getting to the gym, switching to more satisfying jobs in cases where this requires a bit of initial effort, etc., that peoples' lack of acted-on motivation to apply rationality to religion does not strongly imply a lack of inventives to do so.)
Regarding building a "try this on your own beliefs" affordance (so that The Bottom Line or other techniques just naturally spring to mind): Cognitive-Behavioral Therapy people explicitly teach the "now apply this method to your own beliefs, as they come up" steps, and then have people practice those steps as homework. We should do this with rationality as well (even in Eliezer's scenario where we skip mention of religion). The evidence for CBT's effectiveness is fairly good AFAICT; it's worth studying their teaching techniques.
Cognitive-Behavioral Therapy people explicitly teach the "now apply this method to your own beliefs, as they come up" steps, and then have people practice those steps as homework. We should do this with rationality as well (even in Eliezer's scenario where we skip mention of religion). The evidence for CBT's effectiveness is fairly good AFAICT; it's worth studying their teaching techniques.
Great! Links?
To paraphrase the Black Belt Bayesian: Behind every exciting, dramatic failure, there is a more important story about a larger and less dramatic failure that made the first failure possible.
If every trace of religion was magically eliminated from the world tomorrow, then—however much improved the lives of many people would be—we would not even have come close to solving the larger failures of sanity that made religion possible in the first place.
We have good cause to spend some of our efforts on trying to eliminate religion directly, because it is a direct problem. But religion also serves the function of an asphyxiated canary in a coal mine—religion is a sign, a symptom, of larger problems that don't go away just because someone loses their religion.
Consider this thought experiment—what could you teach people that is not directly about religion, which is true and useful as a general method of rationality, which would cause them to lose their religions? In fact—imagine that we're going to go and survey all your students five years later, and see how many of them have lost their religions compared to a control group; if you make the slightest move at fighting religion directly, you will invalidate the experiment. You may not make a single mention of religion or any religious belief in your classroom, you may not even hint at it in any obvious way. All your examples must center about real-world cases that have nothing to do with religion.
If you can't fight religion directly, what do you teach that raises the general waterline of sanity to the point that religion goes underwater?
Here are some such topics I've already covered—not avoiding all mention of religion, but it could be done:
But to look at it another way—
Suppose we have a scientist who's still religious, either full-blown scriptural-religion, or in the sense of tossing around vague casual endorsements of "spirituality".
We now know this person is not applying any technical, explicit understanding of...
When you consider it—these are all rather basic matters of study, as such things go. A quick introduction to all of them (well, except naturalistic metaethics) would be... a four-credit undergraduate course with no prerequisites?
But there are Nobel laureates who haven't taken that course! Richard Smalley if you're looking for a cheap shot, or Robert Aumann if you're looking for a scary shot.
And they can't be isolated exceptions. If all of their professional compatriots had taken that course, then Smalley or Aumann would either have been corrected (as their colleagues kindly took them aside and explained the bare fundamentals) or else regarded with too much pity and concern to win a Nobel Prize. Could you—realistically speaking, regardless of fairness—win a Nobel while advocating the existence of Santa Claus?
That's what the dead canary, religion, is telling us: that the general sanity waterline is currently really ridiculously low. Even in the highest halls of science.
If we throw out that dead and rotting canary, then our mine may stink a bit less, but the sanity waterline may not rise much higher.
This is not to criticize the neo-atheist movement. The harm done by religion is clear and present danger, or rather, current and ongoing disaster. Fighting religion's directly harmful effects takes precedence over its use as a canary or experimental indicator. But even if Dawkins, and Dennett, and Harris, and Hitchens should somehow win utterly and absolutely to the last corner of the human sphere, the real work of rationalists will be only just beginning.