Tyler Cowen argues in a TED talk (~15 min) that stories pervade our mental lives. He thinks they are a major source of cognitive biases and, on the margin, we should be more suspicious of them - especially simple stories. Here's an interesting quote about the meta-level:
What story do you take away from Tyler Cowen? ...Another possibility is you might tell a story of rebirth. You might say, "I used to think too much in terms of stories, but then I heard Tyler Cowen, and now I think less in terms of stories". ...You could also tell a story of deep tragedy. "This guy Tyler Cowen came and he told us not to think in terms of stories, but all he could do was tell us stories about how other people think too much in terms of stories."
The discussions in question have generally been about the actions of third-parties in other parts of the world, which haven't had any appreciable effect on my life (unless you count 'taking thought-time away from other issues' as an effect).
In cases where the discussion is about something that's been done to me, I still don't use the word 'evil', and I've actually been known to object to other people doing so in those cases. 'Selfish', 'misguided', 'poorly informed', 'emotion driven', and the like cover those situations much more usefully.
Then, 'harm to someone'. Not necessarily to you. My point was that disagreement about the good/evil label doesn't mean there's disagreement about doing good or harm to someone.