The fact that it is the intuitive use - that only humans ever think of what they should do in the ordinary sense, while aliens do what is babyeating; that looking at a paperclipper's actions conveys no more information about what we should do than looking at evolution or a rockslide - is counterintuitive.

It is the claims along the lines of 'truth value' that are most counterintuitive. The universality that you attribute to 'Right' also requires some translation.