See my response here

You want to consider the utility of the terrorists, at the appropriate level of detail.

Huh? Yes it will. You mean "you will still find it undesirable and or hard for you to understand".

What are the units for expected utility? How do you measure them? Can you graph my utility function?

I can look at behaviors of people and say that on this day Joe bought 5 apples and 4 oranges, on this day he bought 2 kiwis, 2 apples and no oranges etc...but that data doesn't reliably forecast expected utility for oranges. There are so many exogenous variables that the data is reliably unreliable.

I have yet to see a researcher give a practical empirical formula mapping the utility of a person or group. I argue it is because it is impossible (currently), thus trying to do so doesn't make sense in practice. I have however, as demonstrated in the link previously, seen formulas which imply weighted preference set's. Those aren't any more useful or descriptive than saying that Joe prefers apples to oranges.