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Nick_Tarleton comments on Open Thread: January 2010 - Less Wrong
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This is ridiculous. (A $3 item discounted to $2.33 is perceived as a better deal (in this particular experimental setup) than the same item discounted to $2.22, because ee sounds suggest smallness and oo sounds suggest bigness.)
That is pretty ridiculous - enough to make me want to check the original study for effect size and statistical significance. Writing newspaper articles on research without giving the original paper title ought to be outlawed.
"Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing", DOI: 10.1086/651241
http://www.journals.uchicago.edu/doi/pdf/10.1086/651241
Whether you'll be able to access it I know not.
Same researchers, somewhat similar effect:
"Distortion of Price Discount Perceptions: The Right Digit Effect"
Pretty amazing material! A demonstration "in the wild" would be more convincing to marketers, though.