Open Thread: January 2010

This is ridiculous. (A $3 item discounted to $2.33 is perceived as a better deal (in this particular experimental setup) than the same item discounted to $2.22, because ee sounds suggest smallness and oo sounds suggest bigness.)

timtyler16y20

Same researchers, somewhat similar effect:

"Distortion of Price Discount Perceptions: The Right Digit Effect"

http://www.journals.uchicago.edu/doi/abs/10.1086/518526

0timtyler16y

Pretty amazing material! A demonstration "in the wild" would be more convincing to marketers, though.

4Eliezer Yudkowsky16y

That is pretty ridiculous - enough to make me want to check the original study for effect size and statistical significance. Writing newspaper articles on research without giving the original paper title ought to be outlawed.

See in context