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Eliezer_Yudkowsky comments on Open Thread: January 2010 - Less Wrong
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That is pretty ridiculous - enough to make me want to check the original study for effect size and statistical significance. Writing newspaper articles on research without giving the original paper title ought to be outlawed.
"Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing", DOI: 10.1086/651241
http://www.journals.uchicago.edu/doi/pdf/10.1086/651241
Whether you'll be able to access it I know not.