Ah, so that's why people downvoted my comment! Thanks for explaining. I thought it was only because I appeared to be confusing utilons with hedons.

Regarding the doublethink post, I agree that I couldn't rationally assign myself false but beneficial beliefs, and I feel silly for writing that I could. On the other hand, sometimes I want to believe in false but beneficial beliefs, and that's why I can't pretend to be an aspiring rationalist.