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byrnema comments on Normal Cryonics - Less Wrong
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Not advertising is a clear signal. If any company wants the masses, they advertise to the masses. If Proctor & Gamble comes out with a great new detergent, they're not going to wait for people to do the research and find out about them.
A clear signal that cryonics companies don't have an advertising budget?
The more I think about it the more likely it seems... So: finding out about them is the first barrier to entry.