Connotations travel through value-judgments and through false dichotomies - for example, "These people do this, while good people have bad things happen to them." You are juxtaposing two groups, and you are relying on the audience to figure out what dimension you're showing two sides of. The latter half of that sentence says "Good people" and "Bad things," so the first half must be "bad people" and "good things."

The only value judgment I see in zero_call's statement is the word "simple."