so explain to me how the breach gets litigated, e.g. who is the party that brings the suit and has the necessary standing, what is the contractual language, where is the legal precedent establishing the standard for dammages, and etc..

As for loss of business, I think it is likely that all of the customers might be dead before revival becomes feasible. In this case there is no business to be lost.

Dismissing my objection as a rationalization sounds like a means of maintaining your denial.