MBlume comments on The Craigslist Revolution: a real-world application of torture vs. dust specks OR How I learned to stop worrying and create one billion dollars out of nothing - Less Wrong
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Reddit does well at unobtrusive ads. Their sidebar ads are easily blocked by adblock, and occasionally they'll just run an ad with a happy reddit alien saying "thank you for not using adblock!" -- a lot of reddit users have their adblock settings set specifically to allow ads from reddit, in order to support the site.
ETA: I suspect the ad would be closed less often if there were a note nearby naming the specific charity to which that ad was providing revenue.