Maybe they're not trying very hard.

I'm actually seriously disappointed in how hard we're trying. I saw the discussion start in the comments of the "shut up and divide" thread. I came here expecting people to be all over it like ants on a picnic. Instead, there actually appears to be more thought going into spinning theories about why it would be hard than plans for doing it, and none of it really compares to all the serious thinking about TDT, MWI, or "Free Will."

Of course it's hard. The point is not that it's easy, but that it's relatively easy considering how much money is involved.

Here's my own halfharted stab:

This meme needs

1. A specific cause that moves people.
2. A charity that uses money effectively.
3. A good slogan.

GiveWell shows four charities with its top rating:

• Village Reach: Vaccines for babies in Africa
• Stop TB Partnership (Stop TB): tuberculosis treatments
• Nurse-Family Partnership: Early Childhood Care (USA)
• Knowledge is Power Program (KIPP): K-12 Education (USA)

Village Reach is the winner, as far as the cause moving people. Saving babies in Africa trumps treating TB worldwide and educating mothers or children in the US. (Nurse-Family Partnership sends nurses to teach mothers how to be mothers.)

For the slogan, how about: "Save babies on Craigslist."

EDIT: links, spelling