Jayson_Virissimo comments on The Craigslist Revolution: a real-world application of torture vs. dust specks OR How I learned to stop worrying and create one billion dollars out of nothing - Less Wrong
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How does the "neutral third party" get information about the product? Surely not through the actual producer of the product or service! Why, that would be advertising!
I think that you are reading the word advertising as more general than it was intended. Craigslist is full of ads, in a narrower sense than you are talking about. And yet it doesn't have advertising in the problematic sense.