mattnewport comments on Applying utility functions to humans considered harmful - Less Wrong
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A model is not terribly useful if it does not do a better job of prediction than alternative models. (Micro)economics does quite a good job of predicting human behaviour based on a very simple model of predictable rationality. It is not clear to me that this model offers a better approach to making meaningful predictions about real world human behaviour. I've only skimmed the article but it appears the tests are limited to rather artificial lab tests. That's better than nothing but I'm skeptical that this model's real world predictive power justifies its complexity.
The 'true' utility function of any particular human is no doubt an intractable beast of a computation but don't be too quick to dismiss the value of assuming a much simpler utility function and assuming that people do a reasonably good job of (boundedly) optimizing for it.
I think it's useful inasmuch as it turns "unknown unknowns" into "known unknowns." Knowing what you're ignoring in your approximation seems valuable.
I think they are claiming that their model more closely matches observed behaviour in certain specific controlled environments. It is a big leap from there to assume that the features of the model map in any useful way to actual features of human reasoning.
Yes, I admit that it can sometimes be useful to think of humans as having utility functions, and this can be a useful model. I should have said that in the post, now that you mention it. But then one should then always keep in mind that that's just a simplified model that's appropriate for certain situations, not something that can be indiscriminately employed in every case.