CarlShulman comments on Shut Up and Divide? - Less Wrong
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:) Sorry.
In 2006, Craigslist's CEO Jim Buckmaster said that if enough users told them to "raise revenue and plow it into charity" that they would consider doing it. (source: http://blogs.zdnet.com/BTL/?p=4082 ) They really do listen to their users and the reason there is no advertising on Craigslist is that no one is asking for it.
A single banner ad on Craigslist would raise at least one billion for charity over five years. They could put a large "X" next to the ad, allowing you to permanently close it. There seems to be little objection to this idea. The optional banner is harmless, and a billion dollars could be enough to dramatically improve the lives of millions, save very real people from lifetimes of torture or slavery, or make a serious impact in the causes we take seriously around here. As a moral calculus, the decision is a no brainer. So we just need a critical mass of Craigslist users telling Jim that we need a banner ad on Craigslist. Per a somewhat recent email to Craig, they are still receptive to this idea if the users suggest it.
The numbers involved are a little insane. Fifty thousand people should count as critical mass, which means each person could effectively cause $20,000 to be generated out of nowhere and donated to charity. My mistake last time was doing it as a Facebook group rather than a Facebook fan page, where the more useful viral functions have moved. This time I would also drop the money on advertising to get an easy initial critical mass.
That's amazing if true. It's consistent with the background I've heard on Craigslist though.
Jim Buckmaster has what is by far my favorite CEO biography.
http://www.craigslist.org/about/jim_buckmaster