Jordan comments on Shut Up and Divide? - Less Wrong

60 Post author: Wei_Dai 09 February 2010 08:09PM

You are viewing a comment permalink. View the original post to see all comments and the full post content.

Comments (258)

You are viewing a single comment's thread. Show more comments above.

Comment author: Kevin 10 February 2010 01:06:36AM *  6 points [-]

That's actually a significant problem to overcome with the virality here -- the idea is complicated enough that it needs a solid paragraph or two to be explained, whereas for max virality it needs to be snappy enough to fit in 200 characters or so.

"Join this group to raise $20,000 for charity!" is normally a nearly ideal viral meme and in this case is true, but since 99.99% of things like this are fake people are annoyed by meme copy that is obviously not true, even though it is actually true. What I'm leaning towards now is something about "togetherness", how together we can make a difference or something. I am very open to suggestions on this point.

Comment author: Jordan 10 February 2010 06:18:49AM 2 points [-]
  • "Help Craigslist donate a BILLION dollars to charity!"
  • "Support Craigslist in donating a BILLION dollars to charity!"
  • "Convince Craigslist to donate a BILLION dollars to charity!"

In order of increasing truthiness and decreasing pizazz.

Comment author: CarlShulman 10 February 2010 11:57:10AM 2 points [-]

Using the word BILLION in all the marketing without good evidence that's what's at stake seems dubious.

Comment author: Jordan 10 February 2010 08:27:55PM 1 point [-]

Sure, that's advertising though. The vast majority of people on facebook wouldn't be put off by such a title, even after reading the full description and learning that the words "a BILLION" should have actually read "potentially a billion". Regardless, you can replace "BILLION" with any non-specific alternative.

"Convince Craigslist to donate a ton of money to charity!"