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Actually, "woo" was "taken" before the year 1050:
"to seek to persuade (a person, group, etc.)..."
http://dictionary.reference.com/browse/woo
The fact that my usage is consistent with that I think is quite reasonable. Most people outside of the skeptics community aren't actually familiar with the usage of the term "woo" that you're referring too. Nonetheless, I obviously see your point here. It would be preferable if there was no usage-confusion - especially since the skeptics community is really important to me. Does anyone have an alternative suggestion?
Maybe "trope", by your analogy to TVTropes (which did help me understand what you were getting at in the first place). Outside the context of the site, where the term might have other meanings, they could be described more explicitly as something like "persuasion tropes". (I was going to say "rhetorical tropes", but apparently that already means something.)
I agree "persuasion tropes" captures the idea really well. I guess I'm after a term that is closer to "persuasion" than "trope", and is simple (a single word) and catchy. "Appeal" is a word I played with, which I liked because it was already used in the names of many argument fallacies, but it seemed to me to lack a Web 2.0 sound (think Tweet, Digg, Trope).