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Kevin comments on Great Product. Lousy Marketing. - Less Wrong
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It's tough to market existential risk because you end up sounding like a crazy doomsday prophet if the sell is too hard. Most people don't like to think about it and don't like being reminded that the world could suddenly end, unless it's a religion reminding them.
http://www.whowillsurvive2012.com/
...illustrates some of the current secular DOOM marketing.
The 2012 lunacy could be a good basis for satire as marketing for cryonics, though. "Tens of millions of people are DOOMED TO DIE in 2012. Don't let yourself or your loved ones be among them!"
Intriguing; as soon as I saw that slogan, I wanted to protest that you're conflating meatdeath with infodeath. And yet your slogan is probably more effective than what I would instinctively come up with. Are rational thinking habits just antithetical to salesmanship?
(Still, I think "YOUR MEAT MAY DIE IN 2012! Sign up for cryonics today!" is a pretty good slogan.)