sketerpot comments on Coffee: When it helps, when it hurts - Less Wrong
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May I propose an experiment (and report back) involving two big strong mugs of coffee, one decaff, one not, and both unfamiliar brands so you can't reliably taste the difference?
I actually wasn't expecting any effect from the coffee. I hardly ever drink coffee, so I haven't formed a mental association between the taste and smell and increased alertness. It's hard to say without a blind test, of course, but it's still puzzling to me.