Okay, to substantiate my position (per a few requests), I dispute that you can actually achieve the state where people only care about a few particular hierarchies, or even that people have significant choice in which hierarchies they care about. We're hardwired to care about status; this drive is not "up for grabs", and if you could turn off your caring for part of the status ranking, why couldn't you turn it all off?

Furthermore, I'm highly skeptical that e.g. the WOW superstar is actually fully content to remain in the position that being #1 in WOW affords him; rather, he's doing the best he can given his abilities, and this narrow focus on WOW is a kind of resignation. In a way I can kind of relate: in high school, I used to dominate German competitions and classes involving math or science. While that was great, it just shifted my attention to the orchestra classes and math/debate competitions that I couldn't dominate.

Now, you can dull the social influence on yourself that makes you care about status by staying away from the things that will make you compare yourself to the broader (e.g. non-WoW) society, but this is a devil's bargain: it has the same kind of effect on you as solitary confinement, just of a lesser magnitude. (And I can relate there too, if anyone's interested.)

I think the WOW superstar would, if he could, trade his position for one comparable to the #100 tennis player in a heartbeat. And how many mistresses does #1 in Wow convert to?