Agreed, the quote in my opinion captures two important truths: that price and value are not the same thing and that value is subjective. It suggests that the cynic errs in conflating price and value and further that the cynic is also (or as a consequence) poor or deficient at making their own value judgements.
In practice anyone who ever purchases or trades anything implicitly recognizes that value is subjective and not the same thing as price but the confusion continues to trip up a lot of people.
Less Wrong readers are familiar with the idea you can and should put a price on life. Unfortunately the Big Lie that you can't and shouldn't has big consequences in the current health care debate. Here's some articles on it:
Yvain's blog post here (HT: Vladimir Nesov).
Peter Singer's article on rationing health care here.
Wikipedia here.
Experts and policy makers who debate this issue here.
For those new to Less Wrong, here's the crux of Peter Singer's reasoning as to why you can put a price on life: