Morendil, my guess is that you don't question whether having a car is the "normal" choice, either, but you have started to question whether it's the efficient choice. Most people don't evaluate the economic efficiency of owning a car precisely because everyone agrees that it's normal to own a car, and people often just do what they see as normal without stopping to think about it.
Incidentally, zipcar.com, an hourly car rental service, sometimes runs ads that break down the cost of using a Zipcar for your driving needs on an annual basis vs. the cost of owning a car. I checked the math on one of those ads and found it persuasive; I've been using Zipcar for 3 years now and have never felt the need to own a car.
Less Wrong readers are familiar with the idea you can and should put a price on life. Unfortunately the Big Lie that you can't and shouldn't has big consequences in the current health care debate. Here's some articles on it:
Yvain's blog post here (HT: Vladimir Nesov).
Peter Singer's article on rationing health care here.
Wikipedia here.
Experts and policy makers who debate this issue here.
For those new to Less Wrong, here's the crux of Peter Singer's reasoning as to why you can put a price on life: