Groups that didn't/don't value evangelizing their values:

• The Romans. They don't care what you think; they just want you to pay your taxes.
• The Jews. Because God didn't choose you.
• Nietzschians. Those are their values, dammit! Create your own!
• Goths. (Angst-goths, not Visi-goths.) Because if everyone were a goth, they'd be just like everyone else.

We get into one sort of confusion by using particular values as examples. You talk about valuing human life. How about valuing the taste of avocados? Do you want to evangelize that? That's kind of evangelism-neutral. How about the preferences you have that make one particular private place, or one particular person, or other limited resource, special to you? You don't want to evangelize those preferences, or you'd have more competition. Is the first sort of value the only one CEV works with? How does it make that distinction?

We get into another sort of confusion by not distinguishing between the values we hold as individuals, the values we encourage our society to hold, and the values we want God to hold. The kind of values you want your God to hold are very different from the kind of values you want people to hold, in the same way that you want the referee to have different desires than the players. CEV mushes these two very different things together.