Jack comments on The Red Bias - Less Wrong
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I'm not sure that's true. I recall the current color assignment being in place at least since 1992.
Incidentally, the UK has the "opposite" color pattern (Labour red, Conservative blue), which I must say I find jarring (even if historically understandable).
Here is Time's 1996 map (warning, it's a PDF).
I think knb might be wrong about the alternating thing, though. My understanding was that the left of center party was historically the "red" party and "blue" the conservative party, in the European tradition.
Edit: the problem is that now it has been standardized as red= Republican so every map on the internet is this way going back through the 70's.
From the Wikipedia article linked to by Bo102010:
My memories from the time would have been formed mainly from television rather than printed sources, so there you go. (Although one printed memory that does stand out is, of all things, the French magazine L'Express, which used the Democrat-blue/Republican-red scheme in a 1996 article showing Clinton's 1992 victory.)