LordTC comments on The Red Bias - Less Wrong
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I'm not sure that's true. I recall the current color assignment being in place at least since 1992.
Incidentally, the UK has the "opposite" color pattern (Labour red, Conservative blue), which I must say I find jarring (even if historically understandable).
The US is the unusual color scheme here though. Red is generally associated with the left, look at the flags of most communist countries, and party colors etc.
And I think it flipped only once not every four years, because when I look at the Reagan maps, he's blue in both of them!