There is a 5 dollar/month subscription fee on top of that, which has to be paid for at least a year after the purchase. That makes the total minimum price 259 dollars (not significantly higher, I concur).
Oh, true enough. I mistakenly thought that the $200 had dropped the required subscription and was why it was more expensive than the previous $120*+subscription offer. I'll edit my comment...
* Or whatever the sale in the past month or two was
I suspect this might interest some people here: for today only, 23andme is offering their full-package DNA testing for only 99 dollars (the normal price is $499).
23andme uses a genotyping process, which differs from a full gene-sequencing. From their website:
I don't have any experience with 23andme (though I seem to recall them having some financial difficulties), but the price was low enough for me to order a test.
An article by Steven Pinker discussing his experience getting tested can be found here. This has also been linked on Hacker News.