Whether the word "Singularitarian" gives a bad impression may vary strongly from game to game. EVE Online, for example, has a science fiction setting and a smarter-than-usual playerbase, and the test server for the game is already called "Singularity" :)

About creating an MMO, it had crossed my mind that a team of SIAI-affiliated programmers could try to partner with EVE Online developers and create subgames to include in their game (they have very grand plans for the long-term growth of their game), getting to share in the revenue created in a way or another. This is quite a wild idea, but perhaps just crazy enough that it could even work. (Though I'm not making big claims regarding the probability.)