The new CEO of Coca-Cola in the 1980s had a problem with his senior vice-presidents who thought the company was doing well because they had 45 percent of the soft drink market. He asked them, "What proportion of the liquid market - not just the soft drink market - do we have?" That turned out to be only two percent. The resulting change in the world view of the company led Coca-Cola to increase sales revenue by thirty-five times in just over ten years.
--Review of The Art of Choosing, by Sheena Iyengar
All liquids, not just drinks? ...I wonder when Coca-Cola will start making liquid soaps, fuel, and lubricants.
This is our monthly thread for collecting these little gems and pearls of wisdom, rationality-related quotes you've seen recently, or had stored in your quotesfile for ages, and which might be handy to link to in one of our discussions.