Unnamed comments on Rationality quotes: May 2010 - Less Wrong

3 Post author: ata 01 May 2010 05:48AM

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Comment author: MBlume 03 May 2010 07:03:18PM *  4 points [-]

The new CEO of Coca-Cola in the 1980s had a problem with his senior vice-presidents who thought the company was doing well because they had 45 percent of the soft drink market. He asked them, "What proportion of the liquid market - not just the soft drink market - do we have?" That turned out to be only two percent. The resulting change in the world view of the company led Coca-Cola to increase sales revenue by thirty-five times in just over ten years.

--Review of The Art of Choosing, by Sheena Iyengar

Comment author: Unnamed 04 May 2010 10:20:37PM 1 point [-]

That should be "Iyengar" with an i.

Comment author: MBlume 05 May 2010 06:35:03AM 0 points [-]

Thanks =)

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