This is indeed happening. Not so much the machine-generated aspect, but the second biggest question I ask myself about my SEO clients these days is "What interesting media could they author about their field of expertise?" The biggest question is, of course, "How do I persuade them that they need to actually DO this?"

In extremis, of course, we end up with comparethemeerkat. It's the only way to make a financial services aggregator unboring enough to get people to link to it.